A new format for news presentation has been introduced by Rupert Murdoch in February. The new iPad-only newspaper, The Daily is the new innovation that transit the news from traditional “hold and fold” to the internet with iPad technology.
Introduction of the The Daily
According to the Murdoch's report , it demonstrated that readers nowadays are more engaged with content on their tablet devices. Another study from Starcom Media Vest and the Online division of BBC also demonstrated that tablet's visual and interactive features will retain and increase readers' interests to continue reading on iPad.
The creation of The Daily immerses readers with digital experiences. The Daily utilizes the iPad technology as it incorporates animated graphic and video content in the publication. The integration of texts and video will heighten readers' interests. Besides that, The Daily includes audio voiceovers that read the stories aloud. Readers would enjoy like broadcast news while reading in The Daily.
The invention of iPad only newspaper will push the journalism to the new era. Compare to the traditional print newspaper, The Daily consists a lot of special features with iPad technology which include 360 degree photos, magazine-like reading interface which allows readers to flip through pages.
Furthermore, the iPad only newspaper apps integrates with social networking. Wen reading an article in The Daily, readers able to get the latest Twitter feeds related to the topic they viewing. This feature increase the interactivity level between readers. Readers will not be passive recipients as they are able to share, comment and fully engage in the current issue.
The tranduscing of genre from print to iPad would suit those readers with fast paced lifestyle as checking The Daily would be more convenience. Thus, after comparing to the ordinary print newspaper, I am interested in the creation of iPad only newspaper, The Daily and I would subcribe to the apps. Reading the news articles in The Daily would be fun-filled as the integration with technology would increase my interests in reading the news articles. The multimodality of the apps would enhance my literacy. The uses of video and graphic would increase the vividness of the objects.
The invention of iPad only newspaper will push the journalism to the new era. Compare to the traditional print newspaper, The Daily consists a lot of special features with iPad technology which include 360 degree photos, magazine-like reading interface which allows readers to flip through pages.
Furthermore, the iPad only newspaper apps integrates with social networking. Wen reading an article in The Daily, readers able to get the latest Twitter feeds related to the topic they viewing. This feature increase the interactivity level between readers. Readers will not be passive recipients as they are able to share, comment and fully engage in the current issue.
The tranduscing of genre from print to iPad would suit those readers with fast paced lifestyle as checking The Daily would be more convenience. Thus, after comparing to the ordinary print newspaper, I am interested in the creation of iPad only newspaper, The Daily and I would subcribe to the apps. Reading the news articles in The Daily would be fun-filled as the integration with technology would increase my interests in reading the news articles. The multimodality of the apps would enhance my literacy. The uses of video and graphic would increase the vividness of the objects.
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References:
Mashable 2011, Tablets Drive Deeper News Consumption, viewed on 10th November 2011,
<http://mashable.com/2011/10/14/tablet-ipad-news-study/>
References:
Mashable 2011, Tablets Drive Deeper News Consumption, viewed on 10th November 2011,
<http://mashable.com/2011/10/14/tablet-ipad-news-study/>
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