According to a new survey done by DS Simon (2011), it stated 85 percent of online media websites are now using online video content to cover news. The research indicated the latest trend of most media has shift from textual or static communications and transformed into video communications by using online television networks.
The research shows that 33% or more media outlets are using online video to cover news as video programming network has become official sit to cover news. Consumers prefer to watch a short news video compare to reading a lengthy news article as consumers have short attention span.
Another research conducted also indicated that online adults start watching educational videos has increased from to 22% 38% since 2007 till 2009. Online viewership of news video is increasing in popularity. (Pew Internet 2010)
Source: Pew Internet 2010
Figure above indicates that significant growth of viewership of online video.
Figure above indicates that significant growth of viewership of online video.
In my perspective, online video has deeply integrated into daily life. Online news video engages multimodal texts which incorporate spoken, written language and moving images will aids in meaning making. Online news video consists visual and sound to attract viewers’ attention. Online news video provides viewers fast and easy information effectively and efficiency.
Besides that, online news video is convenient as viewers could watch the news anytime and anywhere with internet connection. Viewers can also stream the news video live over with gadget such as smartphones or iPad.
Besides that, online news video is convenient as viewers could watch the news anytime and anywhere with internet connection. Viewers can also stream the news video live over with gadget such as smartphones or iPad.
Source: 5min Life Videopedia
Larry Kramer, the former newspaper editor who is the most accomplished innovators in online video journalism stated his opinions in the video shown above.
However, visuals are not always helpful as visuals might distract readers from fully engaging with the content. In the online video news, viewers need to pay attention to both words and pictures. Viewers have to concentrate on the narrative structure of text to understand the story. The presence of pictures might distract readers’ attention from the spoken speech by the presenter. (Schriver 1997)
ABC
The Star
MalaysiaKini
SinChew
HiSiong
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References:
Kristen Purcell 2010, The State of Online Video,viewed on 10th October 2011,
<http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-The-State-of-Online-Video.pdf>
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