Reflection

I gained experiences and knowledge on how to manage a blog once I completed this assignment. I learned how to manage my blog and incorporate theories learned in lectures. 

In order to increase interactivity in my blog, I inserted comments box and chat box to allow readers to left their comments. Besides that, the hyperlink to other useful link could provide further information to readers.

The words limit is the problems I faced in the process of constructing my blog post. Thus, I incorporated visual such as pictures and videos to increase the vividness of my ideas. The pictures will supplement and further elaborate my idea written in paragraph. According to Schriver (1997), words and pictures can be integrated to extend and aid meaning making.  

Furthermore, I learned how to be an ethical blogger as to acknowledge sources which I have used to avoid the issue of plagiarism.

Online News Video

According to a new survey done by DS Simon (2011), it stated 85 percent of online media websites are now using online video content to cover news.  The research indicated the latest trend of most media has shift from textual or static communications and transformed into video communications by using online television networks.

The research shows that 33% or more media outlets are using online video to cover news as video programming network has become official sit to cover news. Consumers prefer to watch a short news video compare to reading a lengthy news article as consumers have short attention span.

Another research conducted also indicated that online adults start watching educational videos has increased from to 22% 38% since 2007 till 2009. Online viewership of news video is increasing in popularity. (Pew Internet 2010)

   Source: Pew Internet 2010
Figure above indicates that significant growth of viewership of online video.

In my perspective,  online video has deeply integrated into daily life.  Online news video engages multimodal texts which incorporate spoken, written language and moving images will aids in meaning making. Online news video consists visual and sound to attract viewers’ attention. Online news video provides viewers fast and easy information effectively and efficiency.

Besides that, online news video is convenient as viewers could watch the news anytime and anywhere with internet connection. Viewers can also stream the news video live over with gadget such as smartphones or iPad. 
 

Source: 5min Life Videopedia

Larry Kramer, the former newspaper editor who is the most accomplished innovators in online video journalism stated his opinions in the video shown above. 

However, visuals are not always helpful as visuals might distract readers from fully engaging with the content. In the online video news, viewers need to pay attention to both words and pictures. Viewers have to concentrate on the narrative structure of text to understand the story. The presence of pictures might distract readers’ attention from the spoken speech by the presenter. (Schriver 1997)

Below are the popular online news portal sites which provide online news video.
ABC
The Star
MalaysiaKini
SinChew
HiSiong

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References: 

Kristen Purcell 2010, The State of Online Video,viewed on 10th October 2011,

<http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-The-State-of-Online-Video.pdf>

iBooks

Conventional book has been converted into digital format to display on screen as the digital word is growing rapidly.  Besides that, the portable e-textbook is light and convenience. Readers do not need to carry bulky size books, instead, the portable e-reading can save countless e-textbook. Readers can read it anytime and anywhere in the e-book. E-book is instant, convenience and interactive while compare with conventional book. We do not have to bring along those books that are bulky in size as we can easily access to E-reading in portable device anywhere and anytime. The incorporate spoken and written language, still or moving images, sound and music in electronic screen will enhance the learning process of readers. (Walsh 2006)

The reading pathway in the printed textbook is linear and sequential. Conversely, the reading pathway in the multimodal texts like e-textbook is non sequential, non linear. Readers will have more choice and opportunity to interact. Students' attention and interests will be increase with online education as the interactivity level in online education. Readers can email the passages to their classmates immediately. 

Furthermore, with the emergence of tablet such as iPad will make the e-texkbook more feasible. The apps in iPad, iBook would enhance the reading experiences and interactivity of readers. Readers can download book from the iBookstore which provides over 200,000 books and most of them are free to download. 


The Enhanced Books in iBooks composites multimodal texts that would increase readers' interests in reading. Readers can hear the narrative version of the passage with the read-aloud feature, watch supplementary video and flick through the additional photos inserted to gather further information.




The navigation tools in the iBooks is user friendly. Readers could search the notes by enter keywords. This will ease readers to jump to the page or chapter by searching with keywords or table of content. Readers can also look up build in dictionary or surf the web for the meaning or further information by click or highlight on the keywords. Readers can also change the text size and font in the iBooks. Readers can also zoom in to enlarge the page. (Apple 2011)

Source: Youtube
Video above introduces the special feature of iBook.

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References:

Walsh, M 2006, Textual Shift: Exmaining the Reading Process with Print Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1

Apple 2011, Ipad: iBooks, viewed on 10th November 2011, <http://www.apple.com/ipad/built-in-apps/ibooks.html>

PhotoJournalism: Digital Deleting Photo

Hilary Clinton and counterterrorism director, Audrey Tomason has been digitally removed in a picture posted in the New York newspaper of where Barack Obama and his staff were in the White House. The photojournalist Di Tzetung apologized and declared that “long standing editorial policy” that showing images of the female form is “immodest”. Thus, women’s images should not be published in the newspaper. 

The innovation of technology such as Adobe Photoshop has created a new age of photography. Objects can be removed or inserted in an image with the click of mouse. The 'Truth" can be altered and public reception will be misled. 

Image has tremendous impact to evoke emotional responses. Photojournalism is an instructive and revealing process. Age-old axioms assure that the “camera never lies” and “seeing is believing” (Berger 1989). Viewers often believe that the photographs they see because most of them assume their eyes do not deceive them. Thus, a photojournalist should report and interpret news honestly, accurately, fairly and disclose essentials facts. The publication should be faithful and truthful representation of images to the public. (Patterson & Wilkins 2008) 

In my point of view, photojournalist should not manipulate images or alter in the way that could mislead viewers or misrepresent subject. According to the rule no. 6 of the National Press Photographers Association Code of Ethics, editing should maintain the integrity of the photographic images’ content and context.

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References

Berger, Arthur ASA 1989, Seeing is Believing, Mountain View, CA: Mayfield Publishing Co.

National Press Photographers Association 2011, NPPA Code of Ethics, viewed on 30^th October 2011, <http://www.nppa.org/professional_development/business_practices/ethics.html>

Patterson, P & Wilkins, L 2008, Media Ethics: Issues and Cases, 6th Edition, McGraw Hill High Education, New York.

iPad Only Newspaper-Rupert Murdoch

A new format for news presentation has been introduced by Rupert Murdoch  in February.  The new iPad-only newspaper, The Daily is the new innovation that transit the news from traditional “hold and fold” to the internet with iPad technology. 

Introduction of the The Daily

According to the Murdoch's report , it demonstrated that readers nowadays are more engaged with content on their tablet devices. Another study from Starcom Media Vest and the Online division of BBC also demonstrated that tablet's visual and interactive features will retain and increase readers' interests to continue reading on iPad. 

The creation of The Daily immerses readers with digital experiences. The Daily utilizes the iPad technology as it incorporates animated graphic and video content in the publication. The integration of texts and video will heighten readers' interests. Besides that, The Daily includes audio voiceovers that read the stories aloud. Readers would enjoy like broadcast news while reading in The Daily.

The invention of iPad only newspaper will push the journalism to the new era. Compare to the traditional print newspaper, The Daily consists a lot of special features with iPad technology which include 360 degree photos, magazine-like reading interface which allows readers to flip through pages.

Furthermore, the iPad only newspaper apps integrates with social networking. Wen reading an article in The Daily, readers able to get the latest Twitter feeds related to the topic they viewing. This feature increase the interactivity level between readers. Readers will not be passive recipients as they are able to share, comment and fully engage in the current issue.

The tranduscing of genre from print to iPad would suit those readers with fast paced lifestyle as checking The Daily would be more convenience. Thus, after comparing to the ordinary print newspaper, I am interested in the creation of iPad only newspaper, The Daily and I would subcribe to the apps. Reading the news articles in The Daily would be fun-filled as the integration with technology would increase my interests in reading the news articles. The multimodality of the apps would enhance my literacy. The uses of video and graphic would increase the vividness of the objects. 

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References: 
Mashable 2011, Tablets Drive Deeper News Consumption, viewed on 10th November 2011, 
<http://mashable.com/2011/10/14/tablet-ipad-news-study/>