Blogosphere

A weblog as known as web-based journal is a personal site which blog entries are published in reserve-chronological order.   Blog entries may be varied based on the intention of the particular blogger to decide on types of messages to disseminate. 

 Source: http://scm-l3.technorati.com/09/10/19/231/topics-blog-about-606x397.png

Figure above indicates diversity of the blogosphere

Blogosphere is growing at a quickening pace, according to Technorati.com, the size of blogosphere is expanding, since 2002, more than 133 million blogs worldwide has been tracked by Technorati Report. 

Source: http://www.marketingcharts.com/interactive/blogging-hits-mainstream-integral-to-media-ecosystem-6256/technorati-state-of-blogosphere-size-2008jpg/

Figure above shows the growing of blogosphere

Read more: Philip Winn 2009

Blog provides a good communication platform for business and promotional purpose as it is cost-effective. There is always a win-win situation for advertisers and bloggers for posting advertorials in blogs. For advertiser, advertorials would be an alternative approach to gain exposure of brands and products while blogger can generate revenue by posting advertorials in their own blogs. 

Source: http://scm-l3.technorati.com/10/11/04/20999/how-manage-advertising-606x650.png

Figure above shows that how bloggers mange advertisements in their blogs. 

Source: http://scm-l3.technorati.com/10/11/04/20999/how-generate-revenue-606x630.png

Figure above shows the method of bloggers to generate revenue from blogs.

Due to censorship in traditional media, journalists now incorporate digital and social media by transform into the new alternative and modern of writing to express their thoughts in blogs.  Hence, blog could be a platform for freedom of expression.  Politicians utilize blogs as their platform as “info diggers” to reveal hidden underneath information. Political blog provide an alternative point of view for readers and citizens to think critically into current political affairs.

Personal blogs and corporate blogs are more prevalent in Europe, Asia and Malaysia. According to Reuters report, 37% of US blogs’ topics are surrounding their personal life while 11% of US blogs’ topics are about political issues.  (Hobson, N 2006)  

Conversely, the most common topics for Malaysian bloggers are political issues, personal life, entertainment, technology, food and fashion.  Blog is often used as an online journal for someone to blog about their personal experiences, views and hobbies. (Press Microsoft Malaysia 2006)

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References
Philip Winn 2009, State of Blogosphere, viewed 20 August 2011, 

http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/#ixzz1VyPrOCfl


Marketing Chart 2008, Blogging Hits Mainstream, Integral to Media Ecosystem, viewed 24th August 2011,
http://www.marketingcharts.com/interactive/blogging-hits-mainstream-integral-to-media-ecosystem-6256/technorati-state-of-blogosphere-size-2008jpg/


Hobson, 2006, Latest Blog Trends from Pew Internet, viewed 22^nd August 2011, http://www.nevillehobson.com/2006/07/19/latest-blog-trends-from-pew-internet/

Press Microsoft Malaysia 2006, Women Rule in Malaysian Blogosphere, viewed 22^nd August 2011,
http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx