The evolution of new media is beneficial to community and change the communication ecosystem in the past. Nowadays, audiences are no long passive receivers and just absorb whatever news reported in media.(Naughton, 2006) With the emergence of new media trends such as social networking (Facebook, Twitter, Youtube, Alternative Online Paper) has contributed to a new alternative sources for public to have immediate responses and interaction in new media platforms omce news is published online. People do not need to purchase a hard copy of newspaper to explore to the latest news, instead, they can subscribe and access soft copy of online paper to read breaking news instantly.
Traditional media has been slowly replaced by new media as it has provided a room for public sphere.Due to ownership of traditional media, journalists are servant of government, thus, their perspective and angle of reporting must be siding government and might not be objective. The transform of new alternative media has facilitated journalists and politicians to voice out their opinions frankly on current affairs. Public will become well-informed and more knowledgeable.
Furthermore, with the enhancement of technology, almost everyone posses smart phone which has contributed to the trend of micro-blogging. SMS Gup Shup, Twitter and Sina are examples for micro-blogging service.
"Microblogging is a web service that allows the subscriber to broadcast short message to other subscribers of the service." (Search Mobile Computing.com 2007)
The hash-tag (#) option on twitter allows twitter users to start a topic and connects everyone with the same topic to one page. With people re-tweeting and mentioning about the following topic, news will be widely spread to the world. (Micheal Duvall 2009)
Figure above indicates intentions of bloggers to associate their blogs to twitter account.
The rapid growth of new media has change the communication ecosystem. However, the reverse effect might be generated if never been used properly.
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References
Search Mobile Computing 2007, Definition of Micro-Blogging, viewed 25th August 2011,
Michael Duvall 2009, The Mystery of Twitter Hashtags, viewed on 25th August 2011, http://www.webdoctus.com/2009/12/the-mystery-of-twitter-hashtags/
Anand Ranjaraman 2008, Think Twitter's the Biggest Microblogging Service? Take a look at SMS GupShup, viewed 25th August 2011, http://venturebeat.com/2008/06/19/think-twitters-the-biggest-microblogging-service-take-a-look-at-sms-gupshup/
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